Background: Band-Aid comfort plus is improved version of conventional Band-Aid. It is more comfortable, allows people to move freely. But from the glance, there is no difference from the conventional Band-aid yet price was slightly higher. That causes sales to under go the estimate. We are tasked to create a campaign that create awareness for this improved Band-aid.

Idea: How can we show its change when product looks exactly the same? Getting someone extraordinary great to endorse the product! We Collaborated With Finger-Tutting Professional P-Nut To Demonstrate How Easy It Is To Move With Band-Aid Comfort Plus.

Result: Adfest2017 bronze / PV adopted for US market after launch