Background: Gin and tonic is one of the most popular cocktails in Japan. When ordering, people do not specify which gin.  We are tasked to communicate Bombay Sapphire’s flavor so that people will order gin and tonic with Bombay Sapphire.

Insight: More than drink itself, people care about experience of the night.

Idea: Get people to not only taste but Experience Bombay Sapphire’s sophisticated flavor.

Team: Kirinzi/ CAMPAGNE CLUB SANDWICH/  BBDO Japan